If you want to get someone’s attention….

You need to be intentional from the beginning. Creating engaging videos is both an art and a science, and in this article, we'll break down the behind-the-scenes work it takes to make an engaging video that looks effortless.

How It's Done

Engaging videos grab a viewer’s attention and keep it through visuals, sounds and emotions. They tell a story and ultimately motivate viewers to act. Think of your favorite video - chances are it’s memorable because it was well-executed.

If you want people to take action, a good video is the way to go; according to a study by HubSpot, video is the most commonly used format in content marketing, beating out other media types.

5 Characteristics of Engaging Videos

1. Clarity: Ensure that your message is clear and easy to understand. Use straightforward language and avoid jargon.

   
   

2. Visual Appeal: Incorporate attractive visuals and graphics. This can include animation, color schemes, and relevant images.

   
   

3. Storytelling: Create a narrative. Use storytelling techniques to make your content relatable and impactful.

   
   

4. Interaction: Encourage user engagement through comments, shares, and likes.

   
   

5. Length: Keep it concise. Studies suggest videos that are under two minutes long tend to have higher completion rates.

   *J2 Media Pro-Tip: Let a professional help you with this part of the process. Walking through a plan with an experienced company will help get you the right results.

   
   

J2 Media Behind the Scenes

Pre-Production Planning Saves Time & Money

Not only will pre-production make your life easier it will save you money. Right now your script is just words on paper, which means changes are easy. Here's what to expect:

• Define Your Target Audience: Knowing who you're creating content for will guide your video style and messaging. J2 Media's experienced team can create a style that best reaches your target.

  
  

• Outline Your Ideas: Create a detailed outline that includes the message, visual elements, and pacing of your video. This will serve as a roadmap throughout the production process.

  
  

• Scriptwriting: The outline helps create the flow, and the formal script where you’ll create the exact wording, plan your visuals and sounds. It’s the guide that every person will follow, from the camera operator and producer to the talent and editors. *

  
  

• Storyboarding: This visual representation of your script helps map out scenes and shots. It also allows you to visualize transitions, pacing, and graphics.

  
  

  *J2 Media Pro-tip: read your script out loud. A video is meant to be heard, not read, and you’ll be surprised at the sneaky mistakes you’ll catch when you listen to how it sounds.

  
  

Post-Production Techniques

After your video has been shot, the post-production stage is where the magic truly happens. Here's what to expect when you work with J2 Media:

• Dynamic Editing: We'll use the latest trends to match the rhythm of your content. Quick cuts or smooth transitions can keep viewers tuned in.

  
  

• Custom Graphics and Text: Graphics can help communicate information quickly and effectively. We'll match your brand standards, so the video fits seamlessly into your company look and feel.

  
  

• Sound Design: Never underestimate the power of sound. You may not even notice the impact of sound effects and background music - until you see a version without it. Our extensive library of licensed music, or custom creations give you access to any genre you need.

  
  

• Feedback and Revisions: Through great communication and a solid pre-production plan, our first draft should be close to final. But we always give you the opportunity to review and make the changes you need. That's what we mean when we say it's Your Story. Your Way

  
  

In a world driven by visual content, creating engaging videos can give you a significant edge over competitors. Embrace creativity, explore different styles, and continuously improve with each video created. Your journey towards compelling video content begins today!