It’s not uncommon for CEOs, thought leaders, and employees to give testimonials for a promotional video. We know that not everyone is comfortable being in front of the camera, and that’s why we’ve compiled tips and tricks to ensure you are prepared to look and feel your best for any interview!
1. Ask the producer what they want you to wear
Their job is to make you look good on camera, so make mental notes of their style recommendations.
2. Avoid busy patterns and colors
Bold patterns like checkers, paisley, and stripes can look great in person, but can cause problems on video and be hard on the eyes. Try to avoid white, ivory, and light pastels that could wash you out. Instead, wear bright, solid colors or earth tones that don’t contrast to give you a clean look.
3. Keep jewelry to a minimum
But don’t avoid it all together! Keep in mind that you don't want a necklace to bang against your microphone, and those mics pick up every jangle of a bracelet. Occasionally, the lighting can reflect off of your jewelry, so steer clear of bulky, shiny, and noisy pieces. Use your best judgment and wear a necklace or earrings that complement your outfit. The goal here is to keep the focus on what you have to say. You don't want your accessories to draw attention away from your message.
4. When in doubt, go professional!
They say that when you interview for a job, dress one step above the job you are applying for. That's a great rule to follow for on-camera interviews as well! Make sure to convey your professionalism in your attire. Jackets, blazers, collared shirts, and nice blouses are preferred. Consider wearing something with a lapel or collar to help hide the microphone. Hats and sunglasses should be avoided!
5. Don't forget the makeup (this includes men!)
Because studio lights can wash out complexions, we suggest that you consider wearing makeup to your interview. Women should stick to natural eye shadow shades, blended foundation, blush, and a subtle lip. As for the men, most crews will provide a light layer of colored powder to even out your complexion and avoid shine.
6. Body language matters
You might have all the right things to say, but your body language and the way you say them has to match. Maintain eye contact with your interviewer, project your voice, and pay attention to your posture. By doing these three things you will appear engaged and confident.
We understand that this can be a challenging feat for many people, but with the proper techniques, you can conquer any interview that comes your way! Remember to smile, relax, and enjoy yourself.