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Top 5 Reasons Why Your Business Needs Video Marketing

Updated: Jun 14, 2023

The future is here, and it’s in the video!

According to a study done in 2023, "91% of businesses use video as a marketing tool". Not only does it make your brand look and feel more professional, but also puts a face to the name and connects you to your audience in a more visually creative way. Creating trust with consumers increases your chance of engaging with them and turning their interest into business!

1. Improving your SEO standing with video

Video increases the time customers, and clients will spend on your website. The more time spent on your website means, the better the content and search engines like Google recognize that. If your website includes a video on the landing page, you are 53% more likely to show up on the first page of a Search Engine Results Page (SERP). Because users trust search engine websites like Google, the higher up your company appears on the results page, the more likely users will click and visit your site. And driving more people to your site means more potential leads/customers for your business!

2. Get more engagement through video marketing!

It’s no secret that we are being drawn to video more than ever. It’s a convenient and creative way to get your audience to listen to what you have to say. When your video appears on social media, it generates 1200% more shares than pictures and text posts combined. And better yet, by keeping your videos under 2 minutes, your content will get even more engagement so you can interact with your followers to build trust and interest in your brand.

3. Video gives you your bang for your buck

Investing in video is not just to get your name out there but to turn that engagement into revenue for your business. Marketers utilizing video grow their revenue 46% faster than those who don’t, and 73% of consumers who watch explainer videos on a product/brand later purchased it. By including video in your marketing plan, you’re not only putting more content out there, but eventually driving people to your website.

4. Explain complex topics faster and easier through video

Trying to explain your product? Want to get difficult concepts across to your audience? Do it with video! While audiences retain only 10% of the information when they read text, video viewers retain a whopping 95% of the information they watch. (Hint: have you thought about using animation?)

5. Watch your audience grow with video views

More and more people want a quick and visual way to learn about your brand. The more unique and entertaining your video is, the more likely it is to be shared – so make sure you’re not only creating video content, but creative and interesting videos for your audience.

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